1718 – MORE THAN FINE DINING

NOT MERCH, BUT A STATEMENT.

WE DEVELOPED A FORMAT THAT GOES BEYOND THE PLATE: TWICE A YEAR, A LIMITED T-SHIRT DROP – 100 PIECES, AVAILABLE ONLY AFTER DINING AT THE RESTAURANT.

A PIECE OF CLOTHING AS A CULTURAL MARKER – HONEST AND AUTHENTIC, JUST LIKE THE TEAM BEHIND IT. IN AN INDUSTRY WHERE EVERYTHING FEELS POLISHED AND PRESSED, WE WANTED TO CREATE SOMETHING WITH EDGES. SOMETHING REAL.

RELEVANCE ISN’T SHAPED BY ETIQUETTE – BUT BY ATTITUDE.